Kayak
Have you ever relied on a travel website to guide you through the process of choosing your next vacation destination?
Current travel websites offer factual information such as bookings, tickets and rentals. But they are missing a huge opportunity. That is to offer step one in the customer's travel experience- choosing a destination. I present to you a new and exciting user experience of "Explore KAYAK".
UX Design: Amy Ji Youn Yim | Copy: Emily Mondloch | Art Direction: Genaldri Tjahjadi
Strategy: Amy Ji Youn Yim, Emily Mondloch, Genaldri Tjahjadi
The "Explore KAYAK" experience offers an invitation of personal growth through the choices of "adventure, culture and spirituality." The user is now guided through an expressive, funneling search to discover their ideal destination.
To get the full experience please click:
Adventure> Active> Golf> Torrey Pines
This new home page allows people to start their travel journey with three different options of Adventure, Culture or Spirituality.
The user hovers over adventure.
Once the user clicks on a location, it will take them to a page with a short description of the location. Users will be able to read stories of other people's experience on the right. Each story will be approved by a Kayak expert before being featured.
This new home page allows people to start their travel journey with three different options of Adventure, Culture or Spirituality.